Luma vs Riley & Grey
Short answer: Luma is the cheaper of the two. Luma works out to Free (RSVP event); $125 platform fee on 100 paid $25 tickets for 100 guests and Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets for 250. Riley & Grey works out to $299 (12-month membership) at both 100 and 250 guests. Riley & Grey earns the difference if you need custom domain is included in the membership rather than an extra charge.
If neither answer fits, Dawat does the same job free at any guest count: 53 card designs, unlimited guests, per-guest personal links and RSVP tracking, with no per-recipient charge.
Luma and Riley & Grey are built for different jobs, so the comparison is less about features and more about which job you are actually doing.
Luma and Riley & Grey pricing checked 2026-09-16 against their own published pages. Sources · Method
On this page
Side by side
Event pages and calendars with RSVP, invites, ticketing, and check-in, popular with tech meetups and community organizers. Premium subscription wedding website platform with designer templates, custom domain, digital invitations, RSVP modes and cash registry. Dawat is shown as a third column for the guest-list half of the job. It does not sell tickets or take payment from guests, so for a paid public event it is not a substitute.
| Luma | Riley & Grey | Dawat | |
|---|---|---|---|
| Pricing model | Free tier, paid upgrades | Subscription | Free |
| What the free tier gives you | Unlimited events and guests, 500 invites or newsletters per week once verified, check-in, up to 3 admins. | Build a site, pick a design, draft invitations and set up a registry; publishing requires a paid membership. | Everything except Signature: all card designs, party pages, unlimited guests, sends, RSVP tracking and analytics. |
| Cost for 100 guests | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | $299 (12-month membership) | Free |
| Cost for 250 guests | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | $299 (12-month membership) | Free |
| Charges per recipient | No | No | No |
| Guests need an account | No | No | No |
| Ads shown to guests | No | Not published | No |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
Where they actually differ
Both give you no per-recipient charge, tracking who has replied, sending by email, letting guests reply without an account and a full event website, so those are not the thing to decide on.
- Free to send. Luma supports sending invitations without paying; Riley & Grey does not.
- Unlimited guests. Luma supports an uncapped guest list. Riley & Grey does not publish whether it does, so treat it as unavailable until you have confirmed it.
- Custom RSVP questions. Luma supports asking your own questions. Riley & Grey does not publish whether it does, so treat it as unavailable until you have confirmed it.
- SMS or WhatsApp. Luma supports sending by text or WhatsApp. Riley & Grey does not publish whether it does, so treat it as unavailable until you have confirmed it.
- Ads shown to guests. Luma does not do this. Riley & Grey does not publish whether it does, so it is worth checking before you send.
- Registry links. Riley & Grey supports linking a gift registry. Luma does not publish whether it does, so treat it as unavailable until you have confirmed it.
- Calendar file. Luma supports adding the event to a calendar. Riley & Grey does not publish whether it does, so treat it as unavailable until you have confirmed it.
When Luma is the better choice
Community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing.
- Free plan covers unlimited events and unlimited guests per event
- Guests do not need a Luma account or sign-in to register
- Invites go out by email plus SMS, WhatsApp, and push
- CSV or paste-in guest import with automatic de-duplication
- Luma Plus removes the platform fee entirely on paid events
Where it costs you:
- Free plan takes a 5% platform fee on paid events
- Free plan capped at 500 invites or newsletters per week
- Private events are unlisted links, not a locked per-guest invitation
- Stripe processing fees apply on top of the platform fee
- Free plan limited to three calendar admins
When Riley & Grey is the better choice
Design-led couples wanting a premium, ad-free site with an included custom domain and unlimited digital invitations.
- Custom domain is included in the membership rather than an extra charge
- Unlimited digital invitation sending with no per-recipient fee
- Free to build and preview; payment only required to publish
- Simple and Advanced RSVP modes, with guest email addresses optional
- Print-ready high-resolution invitation files can be exported for outside printing
Where it costs you:
- No free publishing tier; the site stays unpublished until you pay
- $39 per month or $299 per year is materially above free competitors
- Monetary gifts carry a 2.95% transaction fee, paid by giver or couple
- Post-wedding PDF archive of the site is a separate $39 purchase
- Does not print or mail physical stationery; you export files and print elsewhere
What each one costs, in dollars
Neither Luma nor Riley & Grey bills by guest count, which puts them among the 26 platforms in this dataset that do not.
Published prices, converted into what you would actually pay for a real guest list. Credits, coins and per-card pricing are translated into dollars because that is the number you are deciding with.
| Luma | Riley & Grey | Dawat | |
|---|---|---|---|
| Pricing model | Free tier, paid upgrades | Subscription | Free |
| 100 guests | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | $299 (12-month membership) | Free |
| 250 guests | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | $299 (12-month membership) | Free |
| How that is worked out | Free-plan 5% platform fee applied to $25 tickets; Stripe processing (about 2.9% + $0.30) is charged on top. | Membership price is flat and Riley & Grey states there is no cost to send as many invitations as you like. | Dawat has no per-guest or per-send charge, so the guest count does not change the price. |
As of September 2026: Free forever plan with unlimited events and guests and a 5% platform fee on paid events; Luma Plus is $59/month billed annually and drops the platform fee to 0%. Free to design; publishing costs $39 per month or $299 for twelve months, including a custom domain and unlimited invitation sending. Optional $39 domain reserve and $39 post-wedding PDF archive.
The third option: something that feels like an invitation
Neither Luma nor Riley & Grey is trying to make the moment of opening feel like anything. They collect the answer. For a birthday drinks thread that is exactly right; for a wedding, a nikkah or a milestone, the invitation is part of the event.
Dawat tracks replies the same way both of these do, and costs nothing to do it. All 53 card designs, unlimited guests and unlimited sends are free, with no card required. What the other two do not do is address each guest personally: the envelope opens with that guest's name on it and their reply is one tap.
The practical difference shows up the week before the event. Instead of counting replies across a group chat, you open one page and see who was sent it, who opened it, and who answered.
The honest caveats: Dawat is digital only, so it will not print and mail stationery, and it does not sell tickets. The optional Dawat Signature experiences are $89 once per event, and they are labelled as paid before you publish — nothing else is.
Create your invitation — free →No card required. Unlimited guests. 53 designs.
Feature by feature
| Feature | Luma | Riley & Grey | Dawat |
|---|---|---|---|
| Free to send | Yes | No | Yes |
| Per-guest fees | No | No | No |
| Unlimited guests | Yes | Not published | Yes |
| RSVP tracking | Yes | Yes | Yes |
| Custom RSVP questions | Yes | Not published | Yes |
| Email delivery | Yes | Yes | Yes |
| SMS or WhatsApp | Yes | Not published | Partial |
| Per-guest personal links | Not published | Partial | Yes |
| Open tracking | Not published | Not published | Yes |
| Animated envelope | No | Not published | Yes |
| Printed cards | No | No | No |
| Guest account required | No | No | No |
| Ads shown to guests | No | Not published | No |
| Event website | Yes | Yes | Partial |
| Registry links | Not published | Yes | Yes |
| Meal choice or seating | Not published | Not published | Partial |
| Calendar file | Yes | Not published | Yes |
| AI wording help | Not published | Not published | Yes |
| Works inside ChatGPT / Claude | Not published | Not published | Yes |
| Multilingual & right-to-left | Not published | Not published | Yes |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
What your guests experience
Ticketing platforms are built around a stranger buying entry. A guest you already know is a different person with a different tolerance, and an account-creation screen is where that difference shows up.
| What your guest gets | Luma | Riley & Grey | Dawat |
|---|---|---|---|
| Guests need an account | No | No | No |
| Ads shown to guests | No | Not published | No |
| Animated opening | No | Not published | Yes |
| Personally addressed link | Not published | Partial | Yes |
| Add to calendar | Yes | Not published | Yes |
| Right-to-left and multilingual | Not published | Not published | Yes |
Questions
Is Luma or Riley & Grey cheaper?
Luma works out to Free (RSVP event); $125 platform fee on 100 paid $25 tickets for 100 guests and Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets for 250. Riley & Grey works out to $299 (12-month membership) at both 100 and 250 guests. Neither charges by guest count, so the difference does not grow with the list. Both were checked on 2026-09-16.
Which is better for a wedding, Luma or Riley & Grey?
Luma suits community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing. Riley & Grey suits design-led couples wanting a premium, ad-free site with an included custom domain and unlimited digital invitations. For a wedding specifically, the questions that matter are whether the invitation feels like an occasion, whether you can collect meal choices, and whether the price moves with the guest list.
Do guests need an account to reply on Luma or Riley & Grey?
Luma does not require guests to have an account. Riley & Grey does not require guests to have an account. Anything that makes a guest sign up before replying costs you responses, particularly from older relatives.
Is there a free alternative to Luma and Riley & Grey?
Yes. Dawat is free at every guest count: all 53 card designs, unlimited guests, unlimited sends, RSVP tracking with your own questions, and a personally addressed link for each guest. There is no per-recipient charge and no card required to send. The only paid item is a Dawat Signature cinematic experience at $89 once per event.
Is Luma free?
Yes. Luma publishes a 'Free, forever' plan with unlimited events and unlimited guests per event. Free events cost nothing. Paid events on the free plan carry a 5% platform fee, and Stripe processing fees apply separately.
How much does Riley & Grey cost?
Signing up and building a site is free; publishing costs $39 per month or $299 for a twelve-month package, which Riley & Grey describes as 36% savings. A $39 reserve option holds your domain and design, and that $39 is credited toward your future publishing cost.
How current is this comparison?
Luma's published pricing was checked on 2026-09-16 and Riley & Grey's on 2026-09-16. Every figure on this page links to the vendor page it came from, so you can verify it yourself rather than trusting a comparison written by one of the competitors.
Other comparisons
Every comparison below is built from the same checked pricing data.
Dawat vs Luma
The full head-to-head, including where Luma is genuinely better.
Dawat vs Riley & Grey
The full head-to-head, including where Riley & Grey is genuinely better.
Luma alternatives
Eight products that do what Luma does, ranked.
Riley & Grey alternatives
Eight products that do what Riley & Grey does, ranked.
More head-to-heads:
How these figures were checked
Every figure above was read from Luma and Riley & Grey's own published pricing or help pages on 16 September 2026, and each source is linked below. Coins, credits and per-card rates are converted into dollars at a real guest count, because that is the number you are deciding with. Full methodology and the open dataset →
Reading this through an AI assistant? Dawat runs an MCP server, so ChatGPT or Claude can choose the design, write the wording, add your guest list, publish the invitation and send it without you leaving the conversation. Luma does not publish one.
Sources
- Luma pricing — checked 2026-09-16
- Luma Plus overview — checked 2026-09-16
- Event registration process — checked 2026-09-16
- Setting your event visibility — checked 2026-09-16
- Inviting and adding guests to your event — checked 2026-09-16
- Riley & Grey pricing and plans — checked 2026-09-16
- Riley & Grey FAQ — checked 2026-09-16
- Riley & Grey homepage — checked 2026-09-16