Luma vs The Knot
Short answer: price will not decide this one — both can be used without paying. Choose Luma if community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing. Choose The Knot if uS couples wanting a free website plus a large vendor marketplace, registry and matching printed stationery in one account.
If neither answer fits, Dawat does the same job free at any guest count: 53 card designs, unlimited guests, per-guest personal links and RSVP tracking, with no per-recipient charge.
Luma and The Knot are built for different jobs, so the comparison is less about features and more about which job you are actually doing.
Luma and The Knot pricing checked 2026-09-16 against their own published pages. Sources · Method
On this page
Side by side
Event pages and calendars with RSVP, invites, ticketing, and check-in, popular with tech meetups and community organizers. Wedding marketplace and planner offering free wedding websites, guest list and RSVP tools, registry, and paid printed stationery. Dawat is shown as a third column for the guest-list half of the job. It does not sell tickets or take payment from guests, so for a paid public event it is not a substitute.
| Luma | The Knot | Dawat | |
|---|---|---|---|
| Pricing model | Free tier, paid upgrades | Free tier, paid upgrades | Free |
| What the free tier gives you | Unlimited events and guests, 500 invites or newsletters per week once verified, check-in, up to 3 admins. | Wedding website with 100+ templates, RSVP collection, guest list manager, registry integration, and free digital save the dates. | Everything except Signature: all card designs, party pages, unlimited guests, sends, RSVP tracking and analytics. |
| Cost for 100 guests | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | Free | Free |
| Cost for 250 guests | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | Free | Free |
| Charges per recipient | No | No | No |
| Guests need an account | No | Not published | No |
| Ads shown to guests | No | Not published | No |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
Where they actually differ
Both give you sending invitations without paying, no per-recipient charge, tracking who has replied and a full event website, so those are not the thing to decide on.
- Unlimited guests. Luma supports an uncapped guest list. The Knot does not publish whether it does, so treat it as unavailable until you have confirmed it.
- Custom RSVP questions. Luma supports asking your own questions. The Knot does not publish whether it does, so treat it as unavailable until you have confirmed it.
- Email delivery. Luma includes sending by email outright; on The Knot it is limited or tied to a paid tier.
- SMS or WhatsApp. Luma includes sending by text or WhatsApp outright; on The Knot it is limited or tied to a paid tier.
- Printed cards. The Knot supports ordering printed stationery; Luma does not.
- Guest account required. Luma does not do this. The Knot does not publish whether it does, so it is worth checking before you send.
- Ads shown to guests. Luma does not do this. The Knot does not publish whether it does, so it is worth checking before you send.
- Registry links. The Knot supports linking a gift registry. Luma does not publish whether it does, so treat it as unavailable until you have confirmed it.
When Luma is the better choice
Community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing.
- Free plan covers unlimited events and unlimited guests per event
- Guests do not need a Luma account or sign-in to register
- Invites go out by email plus SMS, WhatsApp, and push
- CSV or paste-in guest import with automatic de-duplication
- Luma Plus removes the platform fee entirely on paid events
Where it costs you:
- Free plan takes a 5% platform fee on paid events
- Free plan capped at 500 invites or newsletters per week
- Private events are unlisted links, not a locked per-guest invitation
- Stripe processing fees apply on top of the platform fee
- Free plan limited to three calendar admins
When The Knot is the better choice
US couples wanting a free website plus a large vendor marketplace, registry and matching printed stationery in one account.
- Free website with 100+ templates that coordinate with matching printed stationery
- Free guest list manager syncs addresses and RSVPs with the website
- Free digital save the dates shareable instantly by email or text link
- Secure RSVP restricts responses to names already on the guest list
- Large US vendor marketplace and registry integrated into the same account
Where it costs you:
- Custom domain is a paid add-on at $19.99 per year
- Premium .wedding domain extensions cost $99.99 per year
- Monetised through vendor marketplace, registry and print rather than subscriptions
- Vendor pricing pages block automated retrieval, so terms are harder to verify independently
- Guest-count limits for the free website are not published
What each one costs, in dollars
Neither Luma nor The Knot bills by guest count, which puts them among the 26 platforms in this dataset that do not.
Published prices, converted into what you would actually pay for a real guest list. Credits, coins and per-card pricing are translated into dollars because that is the number you are deciding with.
| Luma | The Knot | Dawat | |
|---|---|---|---|
| Pricing model | Free tier, paid upgrades | Free tier, paid upgrades | Free |
| 100 guests | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | Free | Free |
| 250 guests | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | Free | Free |
| How that is worked out | Free-plan 5% platform fee applied to $25 tickets; Stripe processing (about 2.9% + $0.30) is charged on top. | The Knot charges nothing for the website, RSVP or digital save the dates at any guest count; domains and printed paper are optional. | Dawat has no per-guest or per-send charge, so the guest count does not change the price. |
As of September 2026: Free forever plan with unlimited events and guests and a 5% platform fee on paid events; Luma Plus is $59/month billed annually and drops the platform fee to 0%. Wedding website, RSVP and guest list tools are free; a custom domain is $19.99 for one year ($39.98 for two), with .wedding extensions at $99.99 per year.
The third option: something that feels like an invitation
Neither Luma nor The Knot is trying to make the moment of opening feel like anything. They collect the answer. For a birthday drinks thread that is exactly right; for a wedding, a nikkah or a milestone, the invitation is part of the event.
Dawat tracks replies the same way both of these do, and costs nothing to do it. All 53 card designs, unlimited guests and unlimited sends are free, with no card required. What the other two do not do is address each guest personally: the envelope opens with that guest's name on it and their reply is one tap.
The practical difference shows up the week before the event. Instead of counting replies across a group chat, you open one page and see who was sent it, who opened it, and who answered.
The honest caveats: Dawat is digital only, so it will not print and mail stationery, and it does not sell tickets. The optional Dawat Signature experiences are $89 once per event, and they are labelled as paid before you publish — nothing else is.
Create your invitation — free →No card required. Unlimited guests. 53 designs.
Feature by feature
| Feature | Luma | The Knot | Dawat |
|---|---|---|---|
| Free to send | Yes | Yes | Yes |
| Per-guest fees | No | No | No |
| Unlimited guests | Yes | Not published | Yes |
| RSVP tracking | Yes | Yes | Yes |
| Custom RSVP questions | Yes | Not published | Yes |
| Email delivery | Yes | Partial | Yes |
| SMS or WhatsApp | Yes | Partial | Partial |
| Per-guest personal links | Not published | Not published | Yes |
| Open tracking | Not published | Not published | Yes |
| Animated envelope | No | Not published | Yes |
| Printed cards | No | Yes | No |
| Guest account required | No | Not published | No |
| Ads shown to guests | No | Not published | No |
| Event website | Yes | Yes | Partial |
| Registry links | Not published | Yes | Yes |
| Meal choice or seating | Not published | Not published | Partial |
| Calendar file | Yes | Not published | Yes |
| AI wording help | Not published | Not published | Yes |
| Works inside ChatGPT / Claude | Not published | Not published | Yes |
| Multilingual & right-to-left | Not published | Not published | Yes |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
What your guests experience
Ticketing platforms are built around a stranger buying entry. A guest you already know is a different person with a different tolerance, and an account-creation screen is where that difference shows up.
| What your guest gets | Luma | The Knot | Dawat |
|---|---|---|---|
| Guests need an account | No | Not published | No |
| Ads shown to guests | No | Not published | No |
| Animated opening | No | Not published | Yes |
| Personally addressed link | Not published | Not published | Yes |
| Add to calendar | Yes | Not published | Yes |
| Right-to-left and multilingual | Not published | Not published | Yes |
Questions
Is Luma or The Knot cheaper?
Luma works out to Free (RSVP event); $125 platform fee on 100 paid $25 tickets for 100 guests and Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets for 250. The Knot does not charge by guest count. Neither charges by guest count, so the difference does not grow with the list. Both were checked on 2026-09-16.
Which is better for a wedding, Luma or The Knot?
Luma suits community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing. The Knot suits uS couples wanting a free website plus a large vendor marketplace, registry and matching printed stationery in one account. For a wedding specifically, the questions that matter are whether the invitation feels like an occasion, whether you can collect meal choices, and whether the price moves with the guest list.
Do guests need an account to reply on Luma or The Knot?
Luma does not require guests to have an account. The Knot does not publish whether guests need an account. Anything that makes a guest sign up before replying costs you responses, particularly from older relatives.
Is there a free alternative to Luma and The Knot?
Yes. Dawat is free at every guest count: all 53 card designs, unlimited guests, unlimited sends, RSVP tracking with your own questions, and a personally addressed link for each guest. There is no per-recipient charge and no card required to send. The only paid item is a Dawat Signature cinematic experience at $89 once per event.
Is Luma free?
Yes. Luma publishes a 'Free, forever' plan with unlimited events and unlimited guests per event. Free events cost nothing. Paid events on the free plan carry a 5% platform fee, and Stripe processing fees apply separately.
Is The Knot wedding website free?
Yes. The Knot states its wedding websites are free to use, including templates, design customisation, registry integration, RSVP collection and guest messaging. You can also customise the theknot.com address for free if you do not buy a custom domain. The Knot makes money from vendor advertising, registry and printed stationery.
How current is this comparison?
Luma's published pricing was checked on 2026-09-16 and The Knot's on 2026-09-17. Every figure on this page links to the vendor page it came from, so you can verify it yourself rather than trusting a comparison written by one of the competitors.
Other comparisons
Every comparison below is built from the same checked pricing data.
Dawat vs Luma
The full head-to-head, including where Luma is genuinely better.
Dawat vs The Knot
The full head-to-head, including where The Knot is genuinely better.
Luma alternatives
Eight products that do what Luma does, ranked.
The Knot alternatives
Eight products that do what The Knot does, ranked.
More head-to-heads:
How these figures were checked
Every figure above was read from Luma and The Knot's own published pricing or help pages on 16 September 2026, and each source is linked below. Coins, credits and per-card rates are converted into dollars at a real guest count, because that is the number you are deciding with. Full methodology and the open dataset →
Reading this through an AI assistant? Dawat runs an MCP server, so ChatGPT or Claude can choose the design, write the wording, add your guest list, publish the invitation and send it without you leaving the conversation. Luma does not publish one.
Sources
- Luma pricing — checked 2026-09-16
- Luma Plus overview — checked 2026-09-16
- Event registration process — checked 2026-09-16
- Setting your event visibility — checked 2026-09-16
- Inviting and adding guests to your event — checked 2026-09-16
- The Knot free wedding websites — checked 2026-09-17
- The Knot help: Are wedding websites on The Knot free to use? — checked 2026-09-17
- The Knot help: How do I purchase a custom domain for my wedding website? — checked 2026-09-17
- The Knot digital save the date cards — checked 2026-09-17
- The Knot free guest list with RSVP tracking — checked 2026-09-17