Appy Couple vs Luma
Short answer: Luma is the cheaper of the two. Luma works out to Free (RSVP event); $125 platform fee on 100 paid $25 tickets for 100 guests and Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets for 250. Appy Couple works out to $99 (annual plan) at both 100 and 250 guests. Appy Couple earns the difference if you need single flat price covers website, native guest app and digital invitations.
If neither answer fits, Dawat does the same job free at any guest count: 53 card designs, unlimited guests, per-guest personal links and RSVP tracking, with no per-recipient charge.
Appy Couple and Luma are built for different jobs, so the comparison is less about features and more about which job you are actually doing.
Appy Couple and Luma pricing checked 2026-09-16 against their own published pages. Sources · Method
On this page
Side by side
Paid wedding website and native guest app with matching digital stationery, multi-event RSVP tools and shared photo streams. Event pages and calendars with RSVP, invites, ticketing, and check-in, popular with tech meetups and community organizers. Dawat is shown as a third column for the guest-list half of the job. It does not sell tickets or take payment from guests, so for a paid public event it is not a substitute.
| Appy Couple | Luma | Dawat | |
|---|---|---|---|
| Pricing model | Subscription | Free tier, paid upgrades | Free |
| What the free tier gives you | None; you can browse designs, but publishing requires the paid plan. | Unlimited events and guests, 500 invites or newsletters per week once verified, check-in, up to 3 admins. | Everything except Signature: all card designs, party pages, unlimited guests, sends, RSVP tracking and analytics. |
| Cost for 100 guests | $99 (annual plan) | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | Free |
| Cost for 250 guests | $99 (annual plan) | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | Free |
| Charges per recipient | No | No | No |
| Guests need an account | Not published | No | No |
| Ads shown to guests | Not published | No | No |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
Where they actually differ
Both give you no per-recipient charge, an uncapped guest list, tracking who has replied, sending by email and a full event website, so those are not the thing to decide on.
- Free to send. Luma supports sending invitations without paying; Appy Couple does not.
- Custom RSVP questions. Luma supports asking your own questions. Appy Couple does not publish whether it does, so treat it as unavailable until you have confirmed it.
- SMS or WhatsApp. Luma supports sending by text or WhatsApp. Appy Couple does not publish whether it does, so treat it as unavailable until you have confirmed it.
- Guest account required. Luma does not do this. Appy Couple does not publish whether it does, so it is worth checking before you send.
- Ads shown to guests. Luma does not do this. Appy Couple does not publish whether it does, so it is worth checking before you send.
- Calendar file. Luma supports adding the event to a calendar. Appy Couple does not publish whether it does, so treat it as unavailable until you have confirmed it.
When Appy Couple is the better choice
Couples with multiple wedding events who want a designed guest app plus website for one predictable annual fee.
- Single flat price covers website, native guest app and digital invitations
- Unlimited storage for guest list entries, RSVPs, messages and photos
- Hundreds of boutique designs that coordinate across app, website and stationery
- Design can be changed at any time after publishing
- Monthly option at $12 avoids a large upfront commitment
Where it costs you:
- No free tier; publishing requires a paid subscription
- Custom domains cost extra, most around $19.99 per year
- Coordinating printed invitations and monograms are sold separately
- Guest app model asks guests to install or open an app experience
- Feature-level detail such as RSVP question customisation is not documented on the pricing page
When Luma is the better choice
Community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing.
- Free plan covers unlimited events and unlimited guests per event
- Guests do not need a Luma account or sign-in to register
- Invites go out by email plus SMS, WhatsApp, and push
- CSV or paste-in guest import with automatic de-duplication
- Luma Plus removes the platform fee entirely on paid events
Where it costs you:
- Free plan takes a 5% platform fee on paid events
- Free plan capped at 500 invites or newsletters per week
- Private events are unlisted links, not a locked per-guest invitation
- Stripe processing fees apply on top of the platform fee
- Free plan limited to three calendar admins
What each one costs, in dollars
Neither Appy Couple nor Luma bills by guest count, which puts them among the 26 platforms in this dataset that do not.
Published prices, converted into what you would actually pay for a real guest list. Credits, coins and per-card pricing are translated into dollars because that is the number you are deciding with.
| Appy Couple | Luma | Dawat | |
|---|---|---|---|
| Pricing model | Subscription | Free tier, paid upgrades | Free |
| 100 guests | $99 (annual plan) | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | Free |
| 250 guests | $99 (annual plan) | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | Free |
| How that is worked out | Pricing is a flat subscription with unlimited guest list entries and RSVPs, so cost does not change with guest count. | Free-plan 5% platform fee applied to $25 tickets; Stripe processing (about 2.9% + $0.30) is charged on top. | Dawat has no per-guest or per-send charge, so the guest count does not change the price. |
As of September 2026: One package covering website, guest app and digital invites at $99 per year or $12 per month, cancellable any time; custom domains cost extra, most about $19.99 per year. Free forever plan with unlimited events and guests and a 5% platform fee on paid events; Luma Plus is $59/month billed annually and drops the platform fee to 0%.
The third option: something that feels like an invitation
Neither Appy Couple nor Luma is trying to make the moment of opening feel like anything. They collect the answer. For a birthday drinks thread that is exactly right; for a wedding, a nikkah or a milestone, the invitation is part of the event.
Dawat tracks replies the same way both of these do, and costs nothing to do it. All 53 card designs, unlimited guests and unlimited sends are free, with no card required. What the other two do not do is address each guest personally: the envelope opens with that guest's name on it and their reply is one tap.
The practical difference shows up the week before the event. Instead of counting replies across a group chat, you open one page and see who was sent it, who opened it, and who answered.
The honest caveats: Dawat is digital only, so it will not print and mail stationery, and it does not sell tickets. The optional Dawat Signature experiences are $89 once per event, and they are labelled as paid before you publish — nothing else is.
Create your invitation — free →No card required. Unlimited guests. 53 designs.
Feature by feature
| Feature | Appy Couple | Luma | Dawat |
|---|---|---|---|
| Free to send | No | Yes | Yes |
| Per-guest fees | No | No | No |
| Unlimited guests | Yes | Yes | Yes |
| RSVP tracking | Yes | Yes | Yes |
| Custom RSVP questions | Not published | Yes | Yes |
| Email delivery | Yes | Yes | Yes |
| SMS or WhatsApp | Not published | Yes | Partial |
| Per-guest personal links | Not published | Not published | Yes |
| Open tracking | Not published | Not published | Yes |
| Animated envelope | Not published | No | Yes |
| Printed cards | Partial | No | No |
| Guest account required | Not published | No | No |
| Ads shown to guests | Not published | No | No |
| Event website | Yes | Yes | Partial |
| Registry links | Not published | Not published | Yes |
| Meal choice or seating | Not published | Not published | Partial |
| Calendar file | Not published | Yes | Yes |
| AI wording help | Not published | Not published | Yes |
| Works inside ChatGPT / Claude | Not published | Not published | Yes |
| Multilingual & right-to-left | Not published | Not published | Yes |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
What your guests experience
Ticketing platforms are built around a stranger buying entry. A guest you already know is a different person with a different tolerance, and an account-creation screen is where that difference shows up.
| What your guest gets | Appy Couple | Luma | Dawat |
|---|---|---|---|
| Guests need an account | Not published | No | No |
| Ads shown to guests | Not published | No | No |
| Animated opening | Not published | No | Yes |
| Personally addressed link | Not published | Not published | Yes |
| Add to calendar | Not published | Yes | Yes |
| Right-to-left and multilingual | Not published | Not published | Yes |
Questions
Is Appy Couple or Luma cheaper?
Appy Couple works out to $99 (annual plan) at both 100 and 250 guests. Luma works out to Free (RSVP event); $125 platform fee on 100 paid $25 tickets for 100 guests and Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets for 250. Neither charges by guest count, so the difference does not grow with the list. Both were checked on 2026-09-16.
Which is better for a wedding, Appy Couple or Luma?
Appy Couple suits couples with multiple wedding events who want a designed guest app plus website for one predictable annual fee. Luma suits community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing. For a wedding specifically, the questions that matter are whether the invitation feels like an occasion, whether you can collect meal choices, and whether the price moves with the guest list.
Do guests need an account to reply on Appy Couple or Luma?
Appy Couple does not publish whether guests need an account. Luma does not require guests to have an account. Anything that makes a guest sign up before replying costs you responses, particularly from older relatives.
Is there a free alternative to Appy Couple and Luma?
Yes. Dawat is free at every guest count: all 53 card designs, unlimited guests, unlimited sends, RSVP tracking with your own questions, and a personally addressed link for each guest. There is no per-recipient charge and no card required to send. The only paid item is a Dawat Signature cinematic experience at $89 once per event.
How much does Appy Couple cost?
Appy Couple's pricing page lists a single package covering the wedding website, guest app and digital invites at $99 per year or $12 a month. You can pay annually or monthly and cancel at any time. Custom domains are an additional cost, with most domains around $19.99 per year.
Is Luma free?
Yes. Luma publishes a 'Free, forever' plan with unlimited events and unlimited guests per event. Free events cost nothing. Paid events on the free plan carry a 5% platform fee, and Stripe processing fees apply separately.
How current is this comparison?
Appy Couple's published pricing was checked on 2026-09-16 and Luma's on 2026-09-16. Every figure on this page links to the vendor page it came from, so you can verify it yourself rather than trusting a comparison written by one of the competitors.
Other comparisons
Every comparison below is built from the same checked pricing data.
Dawat vs Appy Couple
The full head-to-head, including where Appy Couple is genuinely better.
Dawat vs Luma
The full head-to-head, including where Luma is genuinely better.
Appy Couple alternatives
Eight products that do what Appy Couple does, ranked.
Luma alternatives
Eight products that do what Luma does, ranked.
More head-to-heads:
How these figures were checked
Every figure above was read from Appy Couple and Luma's own published pricing or help pages on 16 September 2026, and each source is linked below. Coins, credits and per-card rates are converted into dollars at a real guest count, because that is the number you are deciding with. Full methodology and the open dataset →
Reading this through an AI assistant? Dawat runs an MCP server, so ChatGPT or Claude can choose the design, write the wording, add your guest list, publish the invitation and send it without you leaving the conversation. Appy Couple does not publish one.
Sources
- Appy Couple pricing — checked 2026-09-16
- Appy Couple homepage — checked 2026-09-16
- Luma pricing — checked 2026-09-16
- Luma Plus overview — checked 2026-09-16
- Event registration process — checked 2026-09-16
- Setting your event visibility — checked 2026-09-16
- Inviting and adding guests to your event — checked 2026-09-16