Appy Couple vs Splash
Short answer: pick Appy Couple for couples with multiple wedding events who want a designed guest app plus website for one predictable annual fee. Pick Splash for corporate field-marketing and demand-generation teams running recurring, on-brand event programmes at scale.
If neither answer fits, Dawat does the same job free at any guest count: 53 card designs, unlimited guests, per-guest personal links and RSVP tracking, with no per-recipient charge.
Appy Couple and Splash are built for different jobs, so the comparison is less about features and more about which job you are actually doing.
Appy Couple and Splash pricing checked 2026-09-16 against their own published pages. Sources · Method
On this page
Side by side
Paid wedding website and native guest app with matching digital stationery, multi-event RSVP tools and shared photo streams. Event marketing platform for branded event pages, registration, email reminders, on-site check-in, and badge management. Dawat is shown as a third column for the guest-list half of the job. It does not sell tickets or take payment from guests, so for a paid public event it is not a substitute.
| Appy Couple | Splash | Dawat | |
|---|---|---|---|
| Pricing model | Subscription | Subscription | Free |
| What the free tier gives you | None; you can browse designs, but publishing requires the paid plan. | None published. Every tier is quote-only, and paid support is a separate add-on. | Everything except Signature: all card designs, party pages, unlimited guests, sends, RSVP tracking and analytics. |
| Cost for 100 guests | $99 (annual plan) | Unknown | Free |
| Cost for 250 guests | $99 (annual plan) | Unknown | Free |
| Charges per recipient | No | No | No |
| Guests need an account | Not published | Not published | No |
| Ads shown to guests | Not published | Not published | No |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
Where they actually differ
Both give you no per-recipient charge, an uncapped guest list, tracking who has replied, sending by email and a full event website, so those are not the thing to decide on.
- Custom RSVP questions. Splash supports asking your own questions. Appy Couple does not publish whether it does, so treat it as unavailable until you have confirmed it.
When Appy Couple is the better choice
Couples with multiple wedding events who want a designed guest app plus website for one predictable annual fee.
- Single flat price covers website, native guest app and digital invitations
- Unlimited storage for guest list entries, RSVPs, messages and photos
- Hundreds of boutique designs that coordinate across app, website and stationery
- Design can be changed at any time after publishing
- Monthly option at $12 avoids a large upfront commitment
Where it costs you:
- No free tier; publishing requires a paid subscription
- Custom domains cost extra, most around $19.99 per year
- Coordinating printed invitations and monograms are sold separately
- Guest app model asks guests to install or open an app experience
- Feature-level detail such as RSVP question customisation is not documented on the pricing page
When Splash is the better choice
Corporate field-marketing and demand-generation teams running recurring, on-brand event programmes at scale.
- Unlimited events and unlimited registrations on every plan, with no per-attendee fee
- Deep CRM and marketing-automation integrations keep event data in the business systems
- Event ROI and email performance dashboards built for reporting to a marketing team
- Ticketed events supported through a Stripe partnership
- Governance features for large teams: custom roles, approvals, event visibility groups
Where it costs you:
- Publishes no price at any tier; Pro and Enterprise are both quote-only
- Built for event marketing programmes, not for a single private celebration
- Phone support is a paid add-on on top of the plan
- API access requires a consulting engagement
- No free tier is published, so there is no way to try it at a real guest count
What each one costs, in dollars
Neither Appy Couple nor Splash bills by guest count, which puts them among the 26 platforms in this dataset that do not.
Published prices, converted into what you would actually pay for a real guest list. Credits, coins and per-card pricing are translated into dollars because that is the number you are deciding with.
| Appy Couple | Splash | Dawat | |
|---|---|---|---|
| Pricing model | Subscription | Subscription | Free |
| 100 guests | $99 (annual plan) | Unknown | Free |
| 250 guests | $99 (annual plan) | Unknown | Free |
| How that is worked out | Pricing is a flat subscription with unlimited guest list entries and RSVPs, so cost does not change with guest count. | Splash publishes no dollar figure at any tier, so a per-guest cost cannot be derived; the page directs you to a demo instead. | Dawat has no per-guest or per-send charge, so the guest count does not change the price. |
As of September 2026: One package covering website, guest app and digital invites at $99 per year or $12 per month, cancellable any time; custom domains cost extra, most about $19.99 per year. Splash publishes two tiers, Pro and Enterprise, and no prices for either; both are sold through sales with a demo. Its pricing page promises unlimited events and unlimited registrations with no hidden fees.
The third option: something that feels like an invitation
Neither Appy Couple nor Splash is trying to make the moment of opening feel like anything. They collect the answer. For a birthday drinks thread that is exactly right; for a wedding, a nikkah or a milestone, the invitation is part of the event.
Dawat tracks replies the same way both of these do, and costs nothing to do it. All 53 card designs, unlimited guests and unlimited sends are free, with no card required. What the other two do not do is address each guest personally: the envelope opens with that guest's name on it and their reply is one tap. It also covers sending invitations without paying — which neither Appy Couple nor Splash does.
The practical difference shows up the week before the event. Instead of counting replies across a group chat, you open one page and see who was sent it, who opened it, and who answered.
The honest caveats: Dawat is digital only, so it will not print and mail stationery, and it does not sell tickets. The optional Dawat Signature experiences are $89 once per event, and they are labelled as paid before you publish — nothing else is.
Create your invitation — free →No card required. Unlimited guests. 53 designs.
Feature by feature
| Feature | Appy Couple | Splash | Dawat |
|---|---|---|---|
| Free to send | No | No | Yes |
| Per-guest fees | No | No | No |
| Unlimited guests | Yes | Yes | Yes |
| RSVP tracking | Yes | Yes | Yes |
| Custom RSVP questions | Not published | Yes | Yes |
| Email delivery | Yes | Yes | Yes |
| SMS or WhatsApp | Not published | Not published | Partial |
| Per-guest personal links | Not published | Not published | Yes |
| Open tracking | Not published | Not published | Yes |
| Animated envelope | Not published | No | Yes |
| Printed cards | Partial | No | No |
| Guest account required | Not published | Not published | No |
| Ads shown to guests | Not published | Not published | No |
| Event website | Yes | Yes | Partial |
| Registry links | Not published | Not published | Yes |
| Meal choice or seating | Not published | Not published | Partial |
| Calendar file | Not published | Not published | Yes |
| AI wording help | Not published | Not published | Yes |
| Works inside ChatGPT / Claude | Not published | Not published | Yes |
| Multilingual & right-to-left | Not published | Not published | Yes |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
What your guests experience
Ticketing platforms are built around a stranger buying entry. A guest you already know is a different person with a different tolerance, and an account-creation screen is where that difference shows up.
| What your guest gets | Appy Couple | Splash | Dawat |
|---|---|---|---|
| Guests need an account | Not published | Not published | No |
| Ads shown to guests | Not published | Not published | No |
| Animated opening | Not published | No | Yes |
| Personally addressed link | Not published | Not published | Yes |
| Add to calendar | Not published | Not published | Yes |
| Right-to-left and multilingual | Not published | Not published | Yes |
Questions
Is Appy Couple or Splash cheaper?
Appy Couple works out to $99 (annual plan) at both 100 and 250 guests. Splash does not publish a price you can check before you commit: splash publishes two tiers, Pro and Enterprise, and no prices for either; both are sold through sales with a demo. Its pricing page promises unlimited events and unlimited registrations with no hidden fees. Neither charges by guest count, so the difference does not grow with the list. Both were checked on 2026-09-16.
Which is better for a wedding, Appy Couple or Splash?
Appy Couple suits couples with multiple wedding events who want a designed guest app plus website for one predictable annual fee. Splash suits corporate field-marketing and demand-generation teams running recurring, on-brand event programmes at scale. For a wedding specifically, the questions that matter are whether the invitation feels like an occasion, whether you can collect meal choices, and whether the price moves with the guest list.
Do guests need an account to reply on Appy Couple or Splash?
Appy Couple does not publish whether guests need an account. Splash does not publish whether guests need an account. Anything that makes a guest sign up before replying costs you responses, particularly from older relatives.
Is there a free alternative to Appy Couple and Splash?
Yes. Dawat is free at every guest count: all 53 card designs, unlimited guests, unlimited sends, RSVP tracking with your own questions, and a personally addressed link for each guest. There is no per-recipient charge and no card required to send. The only paid item is a Dawat Signature cinematic experience at $89 once per event.
How much does Appy Couple cost?
Appy Couple's pricing page lists a single package covering the wedding website, guest app and digital invites at $99 per year or $12 a month. You can pay annually or monthly and cancel at any time. Custom domains are an additional cost, with most domains around $19.99 per year.
How much does Splash (splashthat.com) cost?
Splash does not publish list prices. Software directories list both its Pro and Enterprise tiers as 'Contact Vendor for Pricing', and procurement data shows annual contracts negotiated individually rather than a published rate card.
How current is this comparison?
Appy Couple's published pricing was checked on 2026-09-16 and Splash's on 2026-09-17. Every figure on this page links to the vendor page it came from, so you can verify it yourself rather than trusting a comparison written by one of the competitors.
Other comparisons
Every comparison below is built from the same checked pricing data.
Dawat vs Appy Couple
The full head-to-head, including where Appy Couple is genuinely better.
Dawat vs Splash
The full head-to-head, including where Splash is genuinely better.
Appy Couple alternatives
Eight products that do what Appy Couple does, ranked.
Splash alternatives
Eight products that do what Splash does, ranked.
More head-to-heads:
How these figures were checked
Every figure above was read from Appy Couple and Splash's own published pricing or help pages on 16 September 2026, and each source is linked below. Splash publishes no checkable price, so this page says so rather than estimating one. Full methodology and the open dataset →
Reading this through an AI assistant? Dawat runs an MCP server, so ChatGPT or Claude can choose the design, write the wording, add your guest list, publish the invitation and send it without you leaving the conversation. Appy Couple does not publish one.
Sources
- Appy Couple pricing — checked 2026-09-16
- Appy Couple homepage — checked 2026-09-16
- Splash pricing — checked 2026-09-17
- Cvent acquires Splash — checked 2026-09-17