Eventbrite vs Luma
Short answer: pick Eventbrite for organizers selling paid tickets to a public or semi-public audience who want discovery, checkout, and check-in in one place. Pick Luma for community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing.
If neither answer fits, Dawat does the same job free at any guest count: 53 card designs, unlimited guests, per-guest personal links and RSVP tracking, with no per-recipient charge.
The decision between Eventbrite and Luma is mostly a pricing decision. They overlap heavily on what they do; they differ on what they charge you to do it.
Eventbrite and Luma pricing checked 2026-09-16 against their own published pages. Sources · Method
On this page
Side by side
Public ticketing marketplace with event pages, paid ticket sales, check-in tools, and a consumer discovery app. Event pages and calendars with RSVP, invites, ticketing, and check-in, popular with tech meetups and community organizers. Dawat is shown as a third column for the guest-list half of the job. It does not sell tickets or take payment from guests, so for a paid public event it is not a substitute.
| Eventbrite | Luma | Dawat | |
|---|---|---|---|
| Pricing model | Fee per ticket or registration | Free tier, paid upgrades | Free |
| What the free tier gives you | Publish unlimited free events at no cost; no service fees on free tickets. | Unlimited events and guests, 500 invites or newsletters per week once verified, check-in, up to 3 admins. | Everything except Signature: all card designs, party pages, unlimited guests, sends, RSVP tracking and analytics. |
| Cost for 100 guests | Free (free event); ~$344 for 100 paid $25 tickets | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | Free |
| Cost for 250 guests | Free (free event); ~$860 for 250 paid $25 tickets | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | Free |
| Charges per recipient | Partial | No | No |
| Guests need an account | Partial | No | No |
| Ads shown to guests | Partial | No | No |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
Where they actually differ
Both give you sending invitations without paying, an uncapped guest list, tracking who has replied, asking your own questions and sending by email, so those are not the thing to decide on.
- Per-guest fees. Eventbrite does this in some cases; Luma does not. If no per-recipient charge matters to you, that is a point for Luma.
- SMS or WhatsApp. Luma supports sending by text or WhatsApp. Eventbrite does not publish whether it does, so treat it as unavailable until you have confirmed it.
- Guest account required. Eventbrite does this in some cases; Luma does not. If letting guests reply without an account matters to you, that is a point for Luma.
- Ads shown to guests. Eventbrite does this in some cases; Luma does not. If an ad-free guest experience matters to you, that is a point for Luma.
When Eventbrite is the better choice
Organizers selling paid tickets to a public or semi-public audience who want discovery, checkout, and check-in in one place.
- Free events are genuinely free to publish at any size
- Public marketplace and search listings can bring in unknown attendees
- Mature paid ticketing: payouts, check-in, scanning, refunds
- Custom order-form questions for attendees or ticket buyers
- Buyers need only a name and email to complete a basic order
Where it costs you:
- Every paid ticket carries a 3.7% + $1.79 service fee
- Service fee scales with ticket price, so expensive tickets cost more
- Private events are gated by link or password, not per-guest invitations
- Advanced marketing sits behind the $69/month US Premium subscription
- Pages and emails carry Eventbrite branding and marketplace promotion
When Luma is the better choice
Community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing.
- Free plan covers unlimited events and unlimited guests per event
- Guests do not need a Luma account or sign-in to register
- Invites go out by email plus SMS, WhatsApp, and push
- CSV or paste-in guest import with automatic de-duplication
- Luma Plus removes the platform fee entirely on paid events
Where it costs you:
- Free plan takes a 5% platform fee on paid events
- Free plan capped at 500 invites or newsletters per week
- Private events are unlisted links, not a locked per-guest invitation
- Stripe processing fees apply on top of the platform fee
- Free plan limited to three calendar admins
What each one costs, in dollars
Neither Eventbrite nor Luma bills by guest count, which puts them among the 26 platforms in this dataset that do not.
Published prices, converted into what you would actually pay for a real guest list. Credits, coins and per-card pricing are translated into dollars because that is the number you are deciding with.
| Eventbrite | Luma | Dawat | |
|---|---|---|---|
| Pricing model | Fee per ticket or registration | Free tier, paid upgrades | Free |
| 100 guests | Free (free event); ~$344 for 100 paid $25 tickets | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | Free |
| 250 guests | Free (free event); ~$860 for 250 paid $25 tickets | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | Free |
| How that is worked out | Applied Eventbrite's published 3.7% + $1.79 per ticket and 2.9% processing to a $25 ticket price. | Free-plan 5% platform fee applied to $25 tickets; Stripe processing (about 2.9% + $0.30) is charged on top. | Dawat has no per-guest or per-send charge, so the guest count does not change the price. |
As of September 2026: Free events cost nothing; paid tickets carry a 3.7% + $1.79 service fee per ticket plus 2.9% payment processing per order. Eventbrite Premium is $69/month or $708/year in the US. Free forever plan with unlimited events and guests and a 5% platform fee on paid events; Luma Plus is $59/month billed annually and drops the platform fee to 0%.
The third option: something that feels like an invitation
Neither Eventbrite nor Luma is trying to make the moment of opening feel like anything. They collect the answer. For a birthday drinks thread that is exactly right; for a wedding, a nikkah or a milestone, the invitation is part of the event.
Dawat tracks replies the same way both of these do, and costs nothing to do it. All 53 card designs, unlimited guests and unlimited sends are free, with no card required. What the other two do not do is address each guest personally: the envelope opens with that guest's name on it and their reply is one tap. It also covers an animated envelope opening — which neither Eventbrite nor Luma does.
The practical difference shows up the week before the event. Instead of counting replies across a group chat, you open one page and see who was sent it, who opened it, and who answered.
The honest caveats: Dawat is digital only, so it will not print and mail stationery, and it does not sell tickets. The optional Dawat Signature experiences are $89 once per event, and they are labelled as paid before you publish — nothing else is.
Create your invitation — free →No card required. Unlimited guests. 53 designs.
Feature by feature
| Feature | Eventbrite | Luma | Dawat |
|---|---|---|---|
| Free to send | Yes | Yes | Yes |
| Per-guest fees | Partial | No | No |
| Unlimited guests | Yes | Yes | Yes |
| RSVP tracking | Yes | Yes | Yes |
| Custom RSVP questions | Yes | Yes | Yes |
| Email delivery | Yes | Yes | Yes |
| SMS or WhatsApp | Not published | Yes | Partial |
| Per-guest personal links | Not published | Not published | Yes |
| Open tracking | Not published | Not published | Yes |
| Animated envelope | No | No | Yes |
| Printed cards | No | No | No |
| Guest account required | Partial | No | No |
| Ads shown to guests | Partial | No | No |
| Event website | Yes | Yes | Partial |
| Registry links | Not published | Not published | Yes |
| Meal choice or seating | Not published | Not published | Partial |
| Calendar file | Yes | Yes | Yes |
| AI wording help | Not published | Not published | Yes |
| Works inside ChatGPT / Claude | Not published | Not published | Yes |
| Multilingual & right-to-left | Not published | Not published | Yes |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
What your guests experience
Ticketing platforms are built around a stranger buying entry. A guest you already know is a different person with a different tolerance, and an account-creation screen is where that difference shows up.
| What your guest gets | Eventbrite | Luma | Dawat |
|---|---|---|---|
| Guests need an account | Partial | No | No |
| Ads shown to guests | Partial | No | No |
| Animated opening | No | No | Yes |
| Personally addressed link | Not published | Not published | Yes |
| Add to calendar | Yes | Yes | Yes |
| Right-to-left and multilingual | Not published | Not published | Yes |
Questions
Is Eventbrite or Luma cheaper?
Eventbrite works out to Free (free event); ~$344 for 100 paid $25 tickets for 100 guests and Free (free event); ~$860 for 250 paid $25 tickets for 250. Luma works out to Free (RSVP event); $125 platform fee on 100 paid $25 tickets for 100 guests and Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets for 250. Neither charges by guest count, so the difference does not grow with the list. Both were checked on 2026-09-16.
Which is better for a wedding, Eventbrite or Luma?
Eventbrite suits organizers selling paid tickets to a public or semi-public audience who want discovery, checkout, and check-in in one place. Luma suits community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing. For a wedding specifically, the questions that matter are whether the invitation feels like an occasion, whether you can collect meal choices, and whether the price moves with the guest list.
Do guests need an account to reply on Eventbrite or Luma?
Eventbrite requires an account from guests in some cases. Luma does not require guests to have an account. Anything that makes a guest sign up before replying costs you responses, particularly from older relatives.
Is there a free alternative to Eventbrite and Luma?
Yes. Dawat is free at every guest count: all 53 card designs, unlimited guests, unlimited sends, RSVP tracking with your own questions, and a personally addressed link for each guest. There is no per-recipient charge and no card required to send. The only paid item is a Dawat Signature cinematic experience at $89 once per event.
Is Eventbrite free to use?
Yes for free events. Eventbrite states you can publish unlimited free events at no cost, and there are no fees for free tickets. Paid tickets are charged a 3.7% + $1.79 service fee per ticket plus 2.9% payment processing per order.
Is Luma free?
Yes. Luma publishes a 'Free, forever' plan with unlimited events and unlimited guests per event. Free events cost nothing. Paid events on the free plan carry a 5% platform fee, and Stripe processing fees apply separately.
How current is this comparison?
Eventbrite's published pricing was checked on 2026-09-16 and Luma's on 2026-09-16. Every figure on this page links to the vendor page it came from, so you can verify it yourself rather than trusting a comparison written by one of the competitors.
Other comparisons
Every comparison below is built from the same checked pricing data.
Dawat vs Eventbrite
The full head-to-head, including where Eventbrite is genuinely better.
Dawat vs Luma
The full head-to-head, including where Luma is genuinely better.
Eventbrite alternatives
Eight products that do what Eventbrite does, ranked.
Luma alternatives
Eight products that do what Luma does, ranked.
More head-to-heads:
How these figures were checked
Every figure above was read from Eventbrite and Luma's own published pricing or help pages on 16 September 2026, and each source is linked below. Coins, credits and per-card rates are converted into dollars at a real guest count, because that is the number you are deciding with. Full methodology and the open dataset →
Reading this through an AI assistant? Dawat runs an MCP server, so ChatGPT or Claude can choose the design, write the wording, add your guest list, publish the invitation and send it without you leaving the conversation. Eventbrite does not publish one.
Sources
- Eventbrite organizer pricing — checked 2026-09-16
- Eventbrite pricing and plans (Help Center) — checked 2026-09-16
- Checkout on Eventbrite (Help Center) — checked 2026-09-16
- Manage your event privacy settings — checked 2026-09-16
- Create custom questions for attendees — checked 2026-09-16
- Luma pricing — checked 2026-09-16
- Luma Plus overview — checked 2026-09-16
- Event registration process — checked 2026-09-16
- Setting your event visibility — checked 2026-09-16
- Inviting and adding guests to your event — checked 2026-09-16