Luma vs Smilebox
Short answer: Luma is the cheaper of the two. Luma works out to Free (RSVP event); $125 platform fee on 100 paid $25 tickets for 100 guests and Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets for 250. Smilebox works out to $6.99 (one month) or $47.88/year at both 100 and 250 guests. Smilebox earns the difference if you need built-in rsvp tracking: see who replied, send reminders and follow-ups.
If neither answer fits, Dawat does the same job free at any guest count: 53 card designs, unlimited guests, per-guest personal links and RSVP tracking, with no per-recipient charge.
Luma and Smilebox are built for different jobs, so the comparison is less about features and more about which job you are actually doing.
Luma and Smilebox pricing checked 2026-09-16 against their own published pages. Sources · Method
On this page
Side by side
Event pages and calendars with RSVP, invites, ticketing, and check-in, popular with tech meetups and community organizers. Long-running template-based maker for invitations, slideshows and greeting cards, with email invitations and built-in RSVP tracking. Dawat is shown as a third column for the guest-list half of the job. It does not sell tickets or take payment from guests, so for a paid public event it is not a substitute.
| Luma | Smilebox | Dawat | |
|---|---|---|---|
| Pricing model | Free tier, paid upgrades | Subscription | Free |
| What the free tier gives you | Unlimited events and guests, 500 invites or newsletters per week once verified, check-in, up to 3 admins. | Free invitation maker with free templates; Smilebox does not publish exactly which features are gated. | Everything except Signature: all card designs, party pages, unlimited guests, sends, RSVP tracking and analytics. |
| Cost for 100 guests | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | $6.99 (one month) or $47.88/year | Free |
| Cost for 250 guests | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | $6.99 (one month) or $47.88/year | Free |
| Charges per recipient | No | No | No |
| Guests need an account | No | Not published | No |
| Ads shown to guests | No | Not published | No |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
Where they actually differ
Both give you no per-recipient charge, tracking who has replied and sending by email, so those are not the thing to decide on.
- Free to send. Luma includes sending invitations without paying outright; on Smilebox it is limited or tied to a paid tier.
- Unlimited guests. Luma supports an uncapped guest list. Smilebox does not publish whether it does, so treat it as unavailable until you have confirmed it.
- Custom RSVP questions. Luma supports asking your own questions. Smilebox does not publish whether it does, so treat it as unavailable until you have confirmed it.
- SMS or WhatsApp. Luma includes sending by text or WhatsApp outright; on Smilebox it is limited or tied to a paid tier.
- Printed cards. Smilebox supports ordering printed stationery; Luma does not.
- Guest account required. Luma does not do this. Smilebox does not publish whether it does, so it is worth checking before you send.
- Ads shown to guests. Luma does not do this. Smilebox does not publish whether it does, so it is worth checking before you send.
- Event website. Luma supports a full event website. Smilebox does not publish whether it does, so treat it as unavailable until you have confirmed it.
When Luma is the better choice
Community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing.
- Free plan covers unlimited events and unlimited guests per event
- Guests do not need a Luma account or sign-in to register
- Invites go out by email plus SMS, WhatsApp, and push
- CSV or paste-in guest import with automatic de-duplication
- Luma Plus removes the platform fee entirely on paid events
Where it costs you:
- Free plan takes a 5% platform fee on paid events
- Free plan capped at 500 invites or newsletters per week
- Private events are unlisted links, not a locked per-guest invitation
- Stripe processing fees apply on top of the platform fee
- Free plan limited to three calendar admins
When Smilebox is the better choice
Hosts who want a low-cost, all-purpose card and slideshow maker with basic RSVP tracking and a print option.
- Built-in RSVP tracking: see who replied, send reminders and follow-ups
- Both digital and printed output: print at home or use professional printing
- Invitations can carry music and photos, with unlimited storage for creations
- Guest email addresses are stored in the account and kept private
- Covers invitations, slideshows, collages and cards in a single subscription
Where it costs you:
- No public pricing page comparing the Basic, Premium, Pro and Business plans
- Which features are free versus paid is not documented on Smilebox's own pages
- Subscriptions auto-renew unless cancelled before the renewal date
- Terms of use state fees are payable in advance and are not refundable
- Desktop 'Club Smilebox' and the paid web version are billed separately
What each one costs, in dollars
Neither Luma nor Smilebox bills by guest count, which puts them among the 26 platforms in this dataset that do not.
Published prices, converted into what you would actually pay for a real guest list. Credits, coins and per-card pricing are translated into dollars because that is the number you are deciding with.
| Luma | Smilebox | Dawat | |
|---|---|---|---|
| Pricing model | Free tier, paid upgrades | Subscription | Free |
| 100 guests | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | $6.99 (one month) or $47.88/year | Free |
| 250 guests | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | $6.99 (one month) or $47.88/year | Free |
| How that is worked out | Free-plan 5% platform fee applied to $25 tickets; Stripe processing (about 2.9% + $0.30) is charged on top. | Pricing is a flat subscription rather than per recipient, so the number does not change with guest count. | Dawat has no per-guest or per-send charge, so the guest count does not change the price. |
As of September 2026: Free forever plan with unlimited events and guests and a 5% platform fee on paid events; Luma Plus is $59/month billed annually and drops the platform fee to 0%. Smilebox's own subscription feed lists $6.99/month or $47.88/year, each with a 7-day trial; Smilebox does not publish a per-tier pricing page.
The third option: something that feels like an invitation
Neither Luma nor Smilebox is trying to make the moment of opening feel like anything. They collect the answer. For a birthday drinks thread that is exactly right; for a wedding, a nikkah or a milestone, the invitation is part of the event.
Dawat tracks replies the same way both of these do, and costs nothing to do it. All 53 card designs, unlimited guests and unlimited sends are free, with no card required. What the other two do not do is address each guest personally: the envelope opens with that guest's name on it and their reply is one tap.
The practical difference shows up the week before the event. Instead of counting replies across a group chat, you open one page and see who was sent it, who opened it, and who answered.
The honest caveats: Dawat is digital only, so it will not print and mail stationery, and it does not sell tickets. The optional Dawat Signature experiences are $89 once per event, and they are labelled as paid before you publish — nothing else is.
Create your invitation — free →No card required. Unlimited guests. 53 designs.
Feature by feature
| Feature | Luma | Smilebox | Dawat |
|---|---|---|---|
| Free to send | Yes | Partial | Yes |
| Per-guest fees | No | No | No |
| Unlimited guests | Yes | Not published | Yes |
| RSVP tracking | Yes | Yes | Yes |
| Custom RSVP questions | Yes | Not published | Yes |
| Email delivery | Yes | Yes | Yes |
| SMS or WhatsApp | Yes | Partial | Partial |
| Per-guest personal links | Not published | Not published | Yes |
| Open tracking | Not published | Not published | Yes |
| Animated envelope | No | Partial | Yes |
| Printed cards | No | Yes | No |
| Guest account required | No | Not published | No |
| Ads shown to guests | No | Not published | No |
| Event website | Yes | Not published | Partial |
| Registry links | Not published | Not published | Yes |
| Meal choice or seating | Not published | Not published | Partial |
| Calendar file | Yes | Not published | Yes |
| AI wording help | Not published | Not published | Yes |
| Works inside ChatGPT / Claude | Not published | Not published | Yes |
| Multilingual & right-to-left | Not published | Not published | Yes |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
What your guests experience
Ticketing platforms are built around a stranger buying entry. A guest you already know is a different person with a different tolerance, and an account-creation screen is where that difference shows up.
| What your guest gets | Luma | Smilebox | Dawat |
|---|---|---|---|
| Guests need an account | No | Not published | No |
| Ads shown to guests | No | Not published | No |
| Animated opening | No | Partial | Yes |
| Personally addressed link | Not published | Not published | Yes |
| Add to calendar | Yes | Not published | Yes |
| Right-to-left and multilingual | Not published | Not published | Yes |
Questions
Is Luma or Smilebox cheaper?
Luma works out to Free (RSVP event); $125 platform fee on 100 paid $25 tickets for 100 guests and Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets for 250. Smilebox works out to $6.99 (one month) or $47.88/year at both 100 and 250 guests. Neither charges by guest count, so the difference does not grow with the list. Both were checked on 2026-09-16.
Which is better for a wedding, Luma or Smilebox?
Luma suits community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing. Smilebox suits hosts who want a low-cost, all-purpose card and slideshow maker with basic RSVP tracking and a print option. For a wedding specifically, the questions that matter are whether the invitation feels like an occasion, whether you can collect meal choices, and whether the price moves with the guest list.
Do guests need an account to reply on Luma or Smilebox?
Luma does not require guests to have an account. Smilebox does not publish whether guests need an account. Anything that makes a guest sign up before replying costs you responses, particularly from older relatives.
Is there a free alternative to Luma and Smilebox?
Yes. Dawat is free at every guest count: all 53 card designs, unlimited guests, unlimited sends, RSVP tracking with your own questions, and a personally addressed link for each guest. There is no per-recipient charge and no card required to send. The only paid item is a Dawat Signature cinematic experience at $89 once per event.
Is Luma free?
Yes. Luma publishes a 'Free, forever' plan with unlimited events and unlimited guests per event. Free events cost nothing. Paid events on the free plan carry a 5% platform fee, and Stripe processing fees apply separately.
Is Smilebox free?
Smilebox advertises a free invitation maker with free templates, but it is a subscription product. Smilebox's own subscription feed lists $6.99/month or $47.88/year with a 7-day trial. Smilebox does not publish a page stating which features are limited on the free tier.
How current is this comparison?
Luma's published pricing was checked on 2026-09-16 and Smilebox's on 2026-09-17. Every figure on this page links to the vendor page it came from, so you can verify it yourself rather than trusting a comparison written by one of the competitors.
Other comparisons
Every comparison below is built from the same checked pricing data.
Dawat vs Luma
The full head-to-head, including where Luma is genuinely better.
Dawat vs Smilebox
The full head-to-head, including where Smilebox is genuinely better.
Luma alternatives
Eight products that do what Luma does, ranked.
Smilebox alternatives
Eight products that do what Smilebox does, ranked.
More head-to-heads:
How these figures were checked
Every figure above was read from Luma and Smilebox's own published pricing or help pages on 16 September 2026, and each source is linked below. Coins, credits and per-card rates are converted into dollars at a real guest count, because that is the number you are deciding with. Full methodology and the open dataset →
Reading this through an AI assistant? Dawat runs an MCP server, so ChatGPT or Claude can choose the design, write the wording, add your guest list, publish the invitation and send it without you leaving the conversation. Luma does not publish one.
Sources
- Luma pricing — checked 2026-09-16
- Luma Plus overview — checked 2026-09-16
- Event registration process — checked 2026-09-16
- Setting your event visibility — checked 2026-09-16
- Inviting and adding guests to your event — checked 2026-09-16
- Smilebox invitation maker (RSVP, printing, sharing) — checked 2026-09-17
- Smilebox email invitations (delivery, reminders, guest emails) — checked 2026-09-17
- Smilebox subscription feed (prices and trial length) — checked 2026-09-17
- Smilebox terms of service (plan names, ownership) — checked 2026-09-17
- Smilebox terms of use (Club Smilebox vs web subscription, trials) — checked 2026-09-17