Luma vs Shutterfly
Short answer: Luma is the cheaper of the two. Luma works out to Free (RSVP event); $125 platform fee on 100 paid $25 tickets for 100 guests and Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets for 250. Shutterfly works out to $135 (100 wedding invitations at the $1.35 starting per-card price) for 100 guests and ~$338 (250 wedding invitations at the $1.35 starting per-card price) for 250. Shutterfly earns the difference if you need free recipient address printing and a saved online address book.
If neither answer fits, Dawat does the same job free at any guest count: 53 card designs, unlimited guests, per-guest personal links and RSVP tracking, with no per-recipient charge.
Shutterfly and Luma are not really competitors: one puts a card in someone's hand, the other puts a link in their phone. The question is which medium your event needs, and whether you need a live guest list.
Luma and Shutterfly pricing checked 2026-09-16 against their own published pages. Sources · Method
On this page
Side by side
Event pages and calendars with RSVP, invites, ticketing, and check-in, popular with tech meetups and community organizers. Consumer photo-printing company whose stationery arm prints personalised invitations, with free address printing and a mail-for-me service. Dawat is shown as a third column for the guest-list half of the job. It does not sell tickets or take payment from guests, so for a paid public event it is not a substitute.
| Luma | Shutterfly | Dawat | |
|---|---|---|---|
| Pricing model | Free tier, paid upgrades | Priced per printed card | Free |
| What the free tier gives you | Unlimited events and guests, 500 invites or newsletters per week once verified, check-in, up to 3 admins. | None for sending. Free extras on paid orders: address printing, an online address book, and design tools. | Everything except Signature: all card designs, party pages, unlimited guests, sends, RSVP tracking and analytics. |
| Cost for 100 guests | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | $135 (100 wedding invitations at the $1.35 starting per-card price) | Free |
| Cost for 250 guests | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | ~$338 (250 wedding invitations at the $1.35 starting per-card price) | Free |
| Charges per recipient | No | Yes | No |
| Guests need an account | No | No | No |
| Ads shown to guests | No | Not published | No |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
Where they actually differ
Both give you letting guests reply without an account, so those are not the thing to decide on.
- Free to send. Luma supports sending invitations without paying; Shutterfly does not.
- Per-guest fees. Shutterfly does this; Luma does not. If no per-recipient charge matters to you, that is a point for Luma.
- Unlimited guests. Luma includes an uncapped guest list outright; on Shutterfly it is limited or tied to a paid tier.
- RSVP tracking. Luma supports tracking who has replied; Shutterfly does not.
- Custom RSVP questions. Luma supports asking your own questions; Shutterfly does not.
- Email delivery. Luma supports sending by email; Shutterfly does not.
- SMS or WhatsApp. Luma supports sending by text or WhatsApp; Shutterfly does not.
- Printed cards. Shutterfly supports ordering printed stationery; Luma does not.
When Luma is the better choice
Community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing.
- Free plan covers unlimited events and unlimited guests per event
- Guests do not need a Luma account or sign-in to register
- Invites go out by email plus SMS, WhatsApp, and push
- CSV or paste-in guest import with automatic de-duplication
- Luma Plus removes the platform fee entirely on paid events
Where it costs you:
- Free plan takes a 5% platform fee on paid events
- Free plan capped at 500 invites or newsletters per week
- Private events are unlisted links, not a locked per-guest invitation
- Stripe processing fees apply on top of the platform fee
- Free plan limited to three calendar admins
When Shutterfly is the better choice
Hosts who want photo-led printed invitations and value having Shutterfly address, stamp and mail the whole batch.
- Free recipient address printing and a saved online address book
- Mail For Me service stamps, seals and mails invitations directly to guests
- Wide format range including flat, gate fold, tri-fold, foil and glitter
- Hundreds of wedding designs with custom colour palettes on selected styles
- Strong photo personalisation, reflecting the core photo-printing product
Where it costs you:
- Priced per printed card, so cost scales directly with guest count
- Postage is not included even when using the mail-for-me service
- No native digital invitation or online RSVP product documented
- RSVP is handled by printed reply cards, sold as a separate enclosure
- Upgrades such as foil push per-card prices toward the $6.51 upper end
What each one costs, in dollars
Shutterfly is one of the 7 platforms in this dataset that charge per guest or per printed card. Luma is not.
Published prices, converted into what you would actually pay for a real guest list. Credits, coins and per-card pricing are translated into dollars because that is the number you are deciding with.
| Luma | Shutterfly | Dawat | |
|---|---|---|---|
| Pricing model | Free tier, paid upgrades | Priced per printed card | Free |
| 100 guests | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | $135 (100 wedding invitations at the $1.35 starting per-card price) | Free |
| 250 guests | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | ~$338 (250 wedding invitations at the $1.35 starting per-card price) | Free |
| How that is worked out | Free-plan 5% platform fee applied to $25 tickets; Stripe processing (about 2.9% + $0.30) is charged on top. | Based on Shutterfly's published starting per-card price for its wedding invitation line; upgrades and postage are extra. | Dawat has no per-guest or per-send charge, so the guest count does not change the price. |
As of September 2026: Free forever plan with unlimited events and guests and a 5% platform fee on paid events; Luma Plus is $59/month billed annually and drops the platform fee to 0%. Printed wedding invitations start at $1.35 per card and run to about $6.51 per card depending on format, paper and finishes such as foil.
The third option: something that feels like an invitation
Neither Luma nor Shutterfly is trying to make the moment of opening feel like anything. They collect the answer. For a birthday drinks thread that is exactly right; for a wedding, a nikkah or a milestone, the invitation is part of the event.
Dawat is free at every guest count. All 53 card designs, unlimited guests, unlimited sends, RSVP tracking and the per-guest analytics cost nothing, and no card is required to create or send. Each guest gets their own link, the envelope opens addressed to them by name, and their reply is one tap. It also covers an animated envelope opening — which neither Luma nor Shutterfly does.
The practical difference shows up the week before the event. Instead of counting replies across a group chat, you open one page and see who was sent it, who opened it, and who answered.
The honest caveats: Dawat is digital only, so it will not print and mail stationery, and it does not sell tickets. The optional Dawat Signature experiences are $89 once per event, and they are labelled as paid before you publish — nothing else is.
Create your invitation — free →No card required. Unlimited guests. 53 designs.
Feature by feature
| Feature | Luma | Shutterfly | Dawat |
|---|---|---|---|
| Free to send | Yes | No | Yes |
| Per-guest fees | No | Yes | No |
| Unlimited guests | Yes | Partial | Yes |
| RSVP tracking | Yes | No | Yes |
| Custom RSVP questions | Yes | No | Yes |
| Email delivery | Yes | No | Yes |
| SMS or WhatsApp | Yes | No | Partial |
| Per-guest personal links | Not published | No | Yes |
| Open tracking | Not published | No | Yes |
| Animated envelope | No | No | Yes |
| Printed cards | No | Yes | No |
| Guest account required | No | No | No |
| Ads shown to guests | No | Not published | No |
| Event website | Yes | Not published | Partial |
| Registry links | Not published | Not published | Yes |
| Meal choice or seating | Not published | No | Partial |
| Calendar file | Yes | No | Yes |
| AI wording help | Not published | Not published | Yes |
| Works inside ChatGPT / Claude | Not published | Not published | Yes |
| Multilingual & right-to-left | Not published | Not published | Yes |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
What your guests experience
Ticketing platforms are built around a stranger buying entry. A guest you already know is a different person with a different tolerance, and an account-creation screen is where that difference shows up.
| What your guest gets | Luma | Shutterfly | Dawat |
|---|---|---|---|
| Guests need an account | No | No | No |
| Ads shown to guests | No | Not published | No |
| Animated opening | No | No | Yes |
| Personally addressed link | Not published | No | Yes |
| Add to calendar | Yes | No | Yes |
| Right-to-left and multilingual | Not published | Not published | Yes |
Questions
Is Luma or Shutterfly cheaper?
Luma works out to Free (RSVP event); $125 platform fee on 100 paid $25 tickets for 100 guests and Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets for 250. Shutterfly works out to $135 (100 wedding invitations at the $1.35 starting per-card price) for 100 guests and ~$338 (250 wedding invitations at the $1.35 starting per-card price) for 250. Because at least one of them bills per recipient, the gap widens as the guest list grows: what looks like a few dollars at 20 guests is a real decision at 250. Both were checked on 2026-09-16.
Which is better for a wedding, Luma or Shutterfly?
Luma suits community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing. Shutterfly suits hosts who want photo-led printed invitations and value having Shutterfly address, stamp and mail the whole batch. For a wedding specifically, the questions that matter are whether the invitation feels like an occasion, whether you can collect meal choices, and whether the price moves with the guest list.
Do guests need an account to reply on Luma or Shutterfly?
Luma does not require guests to have an account. Shutterfly does not require guests to have an account. Anything that makes a guest sign up before replying costs you responses, particularly from older relatives.
Is there a free alternative to Luma and Shutterfly?
Yes. Dawat is free at every guest count: all 53 card designs, unlimited guests, unlimited sends, RSVP tracking with your own questions, and a personally addressed link for each guest. There is no per-recipient charge and no card required to send. The only paid item is a Dawat Signature cinematic experience at $89 once per event.
Is Luma free?
Yes. Luma publishes a 'Free, forever' plan with unlimited events and unlimited guests per event. Free events cost nothing. Paid events on the free plan carry a 5% platform fee, and Stripe processing fees apply separately.
How much are Shutterfly wedding invitations?
Shutterfly lists wedding invitations starting at $1.35 per card, with prices running up to about $6.51 per card for larger formats and finishes such as foil. At the starting rate that is roughly $135 for 100 cards and $338 for 250, before postage.
How current is this comparison?
Luma's published pricing was checked on 2026-09-16 and Shutterfly's on 2026-09-16. Every figure on this page links to the vendor page it came from, so you can verify it yourself rather than trusting a comparison written by one of the competitors.
Other comparisons
Every comparison below is built from the same checked pricing data.
Dawat vs Luma
The full head-to-head, including where Luma is genuinely better.
Dawat vs Shutterfly
The full head-to-head, including where Shutterfly is genuinely better.
Luma alternatives
Eight products that do what Luma does, ranked.
Shutterfly alternatives
Eight products that do what Shutterfly does, ranked.
More head-to-heads:
How these figures were checked
Every figure above was read from Luma and Shutterfly's own published pricing or help pages on 16 September 2026, and each source is linked below. Where a vendor publishes a rate at one quantity and not another, the published rate is multiplied out and marked as an upper bound rather than presented as a quote. Full methodology and the open dataset →
Reading this through an AI assistant? Dawat runs an MCP server, so ChatGPT or Claude can choose the design, write the wording, add your guest list, publish the invitation and send it without you leaving the conversation. Luma does not publish one.
Sources
- Luma pricing — checked 2026-09-16
- Luma Plus overview — checked 2026-09-16
- Event registration process — checked 2026-09-16
- Setting your event visibility — checked 2026-09-16
- Inviting and adding guests to your event — checked 2026-09-16
- Shutterfly wedding invitations — checked 2026-09-16
- Shutterfly party RSVP cards — checked 2026-09-16
- Shutterfly wedding RSVP cards — checked 2026-09-16
- Shutterfly wedding cards and stationery — checked 2026-09-16