Jotform vs Luma
Short answer: price will not decide this one — both can be used without paying. Choose Jotform if organizers who need a genuinely powerful form — logic, payments, signatures — attached to an event, and are indifferent to invitation aesthetics. Choose Luma if community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing.
If neither answer fits, Dawat does the same job free at any guest count: 53 card designs, unlimited guests, per-guest personal links and RSVP tracking, with no per-recipient charge.
Jotform and Luma are built for different jobs, so the comparison is less about features and more about which job you are actually doing.
Jotform and Luma pricing checked 2026-09-16 against their own published pages. Sources · Method
On this page
Side by side
Online form builder with templates, conditional logic, payment fields, e-signatures and approval workflows, sold on submission volume. Event pages and calendars with RSVP, invites, ticketing, and check-in, popular with tech meetups and community organizers. Dawat is shown as a third column for the guest-list half of the job. It does not sell tickets or take payment from guests, so for a paid public event it is not a substitute.
| Jotform | Luma | Dawat | |
|---|---|---|---|
| Pricing model | Free tier, paid upgrades | Free tier, paid upgrades | Free |
| What the free tier gives you | 5 active forms, 100 submissions/month, 500 total stored, 100 MB, 10,000 monthly views — with Jotform branding. | Unlimited events and guests, 500 invites or newsletters per week once verified, check-in, up to 3 admins. | Everything except Signature: all card designs, party pages, unlimited guests, sends, RSVP tracking and analytics. |
| Cost for 100 guests | Free (100 submissions/month cap) | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | Free |
| Cost for 250 guests | $39/month (Bronze) | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | Free |
| Charges per recipient | No | No | No |
| Guests need an account | No | No | No |
| Ads shown to guests | No | No | No |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
Where they actually differ
Both give you sending invitations without paying, no per-recipient charge, asking your own questions, letting guests reply without an account and an ad-free guest experience, so those are not the thing to decide on.
- Unlimited guests. Luma includes an uncapped guest list outright; on Jotform it is limited or tied to a paid tier.
- RSVP tracking. Luma includes tracking who has replied outright; on Jotform it is limited or tied to a paid tier.
- Email delivery. Luma includes sending by email outright; on Jotform it is limited or tied to a paid tier.
- SMS or WhatsApp. Luma supports sending by text or WhatsApp. Jotform does not publish whether it does, so treat it as unavailable until you have confirmed it.
- Event website. Luma supports a full event website; Jotform does not.
- Calendar file. Luma supports adding the event to a calendar. Jotform does not publish whether it does, so treat it as unavailable until you have confirmed it.
- AI wording help. Jotform supports writing the wording with AI. Luma does not publish whether it does, so treat it as unavailable until you have confirmed it.
When Jotform is the better choice
Organizers who need a genuinely powerful form — logic, payments, signatures — attached to an event, and are indifferent to invitation aesthetics.
- Deep form builder: conditional logic, 100 fields free, payments, e-signatures, approvals
- Very large template library including RSVP and event registration forms
- No Jotform per-transaction fee on payment forms; you pay only the processor
- Free tier is functionally complete rather than feature-locked; limits are volume-based
Where it costs you:
- Free plan is capped at 100 submissions per month and 500 stored submissions
- Jotform branding appears on free-plan forms and signed documents
- Payment submissions are limited to 10 per month on the free plan
- No invitation design, envelope animation or guest-list invitation sending
- Price step from free to the next tier is $39/month
When Luma is the better choice
Community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing.
- Free plan covers unlimited events and unlimited guests per event
- Guests do not need a Luma account or sign-in to register
- Invites go out by email plus SMS, WhatsApp, and push
- CSV or paste-in guest import with automatic de-duplication
- Luma Plus removes the platform fee entirely on paid events
Where it costs you:
- Free plan takes a 5% platform fee on paid events
- Free plan capped at 500 invites or newsletters per week
- Private events are unlisted links, not a locked per-guest invitation
- Stripe processing fees apply on top of the platform fee
- Free plan limited to three calendar admins
What each one costs, in dollars
Neither Jotform nor Luma bills by guest count, which puts them among the 26 platforms in this dataset that do not.
Published prices, converted into what you would actually pay for a real guest list. Credits, coins and per-card pricing are translated into dollars because that is the number you are deciding with.
| Jotform | Luma | Dawat | |
|---|---|---|---|
| Pricing model | Free tier, paid upgrades | Free tier, paid upgrades | Free |
| 100 guests | Free (100 submissions/month cap) | Free (RSVP event); $125 platform fee on 100 paid $25 tickets | Free |
| 250 guests | $39/month (Bronze) | Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets | Free |
| How that is worked out | 100 replies exactly fills the free monthly submission allowance; 250 replies needs Bronze at $39/month, or $34/month billed annually ($408/year). | Free-plan 5% platform fee applied to $25 tickets; Stripe processing (about 2.9% + $0.30) is charged on top. | Dawat has no per-guest or per-send charge, so the guest count does not change the price. |
As of September 2026: Starter is free with 5 forms and 100 monthly submissions; Bronze $39/month ($34 annually), Silver $49/month ($39 annually), Gold $129/month ($99 annually), Enterprise quoted. Free forever plan with unlimited events and guests and a 5% platform fee on paid events; Luma Plus is $59/month billed annually and drops the platform fee to 0%.
The third option: something that feels like an invitation
Neither Jotform nor Luma is trying to make the moment of opening feel like anything. They collect the answer. For a birthday drinks thread that is exactly right; for a wedding, a nikkah or a milestone, the invitation is part of the event.
Dawat is free at every guest count. All 53 card designs, unlimited guests, unlimited sends, RSVP tracking and the per-guest analytics cost nothing, and no card is required to create or send. Each guest gets their own link, the envelope opens addressed to them by name, and their reply is one tap. It also covers an animated envelope opening — which neither Jotform nor Luma does.
The practical difference shows up the week before the event. Instead of counting replies across a group chat, you open one page and see who was sent it, who opened it, and who answered.
The honest caveats: Dawat is digital only, so it will not print and mail stationery, and it does not sell tickets. The optional Dawat Signature experiences are $89 once per event, and they are labelled as paid before you publish — nothing else is.
Create your invitation — free →No card required. Unlimited guests. 53 designs.
Feature by feature
| Feature | Jotform | Luma | Dawat |
|---|---|---|---|
| Free to send | Yes | Yes | Yes |
| Per-guest fees | No | No | No |
| Unlimited guests | Partial | Yes | Yes |
| RSVP tracking | Partial | Yes | Yes |
| Custom RSVP questions | Yes | Yes | Yes |
| Email delivery | Partial | Yes | Yes |
| SMS or WhatsApp | Not published | Yes | Partial |
| Per-guest personal links | Not published | Not published | Yes |
| Open tracking | Not published | Not published | Yes |
| Animated envelope | No | No | Yes |
| Printed cards | No | No | No |
| Guest account required | No | No | No |
| Ads shown to guests | No | No | No |
| Event website | No | Yes | Partial |
| Registry links | No | Not published | Yes |
| Meal choice or seating | Partial | Not published | Partial |
| Calendar file | Not published | Yes | Yes |
| AI wording help | Yes | Not published | Yes |
| Works inside ChatGPT / Claude | Not published | Not published | Yes |
| Multilingual & right-to-left | Not published | Not published | Yes |
"Not published" means no vendor documentation could be found either way, not that the feature is missing. How this grid is built →
What your guests experience
A form asks a question. An invitation makes someone want to answer it. Your guest experiences whichever one you sent, and the response rate follows.
| What your guest gets | Jotform | Luma | Dawat |
|---|---|---|---|
| Guests need an account | No | No | No |
| Ads shown to guests | No | No | No |
| Animated opening | No | No | Yes |
| Personally addressed link | Not published | Not published | Yes |
| Add to calendar | Not published | Yes | Yes |
| Right-to-left and multilingual | Not published | Not published | Yes |
Questions
Is Jotform or Luma cheaper?
Jotform works out to Free (100 submissions/month cap) for 100 guests and $39/month (Bronze) for 250. Luma works out to Free (RSVP event); $125 platform fee on 100 paid $25 tickets for 100 guests and Free (RSVP event); $312.50 platform fee on 250 paid $25 tickets for 250. Neither charges by guest count, so the difference does not grow with the list. Both were checked on 2026-09-16.
Which is better for a wedding, Jotform or Luma?
Jotform suits organizers who need a genuinely powerful form — logic, payments, signatures — attached to an event, and are indifferent to invitation aesthetics. Luma suits community, meetup, and startup organizers who want a fast, free event page with invites and light ticketing. For a wedding specifically, the questions that matter are whether the invitation feels like an occasion, whether you can collect meal choices, and whether the price moves with the guest list.
Do guests need an account to reply on Jotform or Luma?
Jotform does not require guests to have an account. Luma does not require guests to have an account. Anything that makes a guest sign up before replying costs you responses, particularly from older relatives.
Is there a free alternative to Jotform and Luma?
Yes. Dawat is free at every guest count: all 53 card designs, unlimited guests, unlimited sends, RSVP tracking with your own questions, and a personally addressed link for each guest. There is no per-recipient charge and no card required to send. The only paid item is a Dawat Signature cinematic experience at $89 once per event.
Is Jotform free?
There is a free Starter plan: 5 active forms, 100 submissions per month, 500 total stored submissions, 100 MB of uploads and 10,000 monthly form views. Forms carry Jotform branding until you upgrade.
Is Luma free?
Yes. Luma publishes a 'Free, forever' plan with unlimited events and unlimited guests per event. Free events cost nothing. Paid events on the free plan carry a 5% platform fee, and Stripe processing fees apply separately.
How current is this comparison?
Jotform's published pricing was checked on 2026-09-16 and Luma's on 2026-09-16. Every figure on this page links to the vendor page it came from, so you can verify it yourself rather than trusting a comparison written by one of the competitors.
Other comparisons
Every comparison below is built from the same checked pricing data.
Dawat vs Jotform
The full head-to-head, including where Jotform is genuinely better.
Dawat vs Luma
The full head-to-head, including where Luma is genuinely better.
Jotform alternatives
Eight products that do what Jotform does, ranked.
Luma alternatives
Eight products that do what Luma does, ranked.
More head-to-heads:
How these figures were checked
Every figure above was read from Jotform and Luma's own published pricing or help pages on 16 September 2026, and each source is linked below. Coins, credits and per-card rates are converted into dollars at a real guest count, because that is the number you are deciding with. Full methodology and the open dataset →
Reading this through an AI assistant? Dawat runs an MCP server, so ChatGPT or Claude can choose the design, write the wording, add your guest list, publish the invitation and send it without you leaving the conversation. Jotform does not publish one.
Sources
- Jotform pricing — checked 2026-09-16
- Jotform help — free vs paid plans — checked 2026-09-16
- Jotform — payment submissions: fee per transaction — checked 2026-09-16
- Jotform AI Agents pricing — checked 2026-09-16
- Luma pricing — checked 2026-09-16
- Luma Plus overview — checked 2026-09-16
- Event registration process — checked 2026-09-16
- Setting your event visibility — checked 2026-09-16
- Inviting and adding guests to your event — checked 2026-09-16